Paid Media Expert / Ads Expert
On-Site | Permanent | Experienced
Job Brief
We seek a Paid Media Expert, you will play a pivotal role in developing and executing comprehensive paid media strategies to drive brand awareness, customer acquisition, and overall business growth. This role requires a deep understanding of various paid advertising channels, data analysis, and a creative approach to optimizing campaigns for maximum impact.
RFZ Digital Overview
RFZ Digital serves as a distinguished subsidiary within the esteemed RFZ Group of Companies, a prominent business conglomerate headquartered in the United Arab Emirates. Our areas of expertise encompass a diverse range of industries including Real Estate, Travel & Tourism, Business Setup, and Accounting & Audit.
Responsibilities:
Strategy Development:
- Develop and implement paid media strategies aligned with overall marketing objectives.
- Conduct thorough market research and competitor analysis to identify opportunities and trends.
Campaign Management:
- Create, launch, and optimize paid campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, etc.
- Monitor and adjust campaign budgets, targeting parameters, and creative elements to maximize ROI.
Analytics and Reporting:
- Utilize analytics tools to track and analyze key performance indicators (KPIs).
- Generate regular reports on campaign performance, providing insights and recommendations for improvement.
- Implement conversion tracking and attribution models to measure the effectiveness of paid media efforts.
Budget Management:
- Develop and manage budgets for paid media campaigns, ensuring efficient allocation of resources.
- Monitor spending against budget and make adjustments as necessary to optimize campaign performance.
Stay Current with Industry Trends:
- Stay abreast of industry trends, emerging technologies, and changes in advertising platforms.
- Recommend and implement new strategies and tools to stay ahead of the competition.
Collaboration and Communication:
- Collaborate with internal teams, including content creators, designers, and marketing managers, to ensure cohesive and integrated campaigns.
- Communicate effectively with stakeholders, providing updates on campaign performance and recommending adjustments as needed.
Compliance and Quality Assurance:
- Ensure compliance with advertising policies and guidelines on each platform.
- Conduct regular quality assurance checks to ensure accurate tracking, reporting, and adherence to best practices.
Requirements:
- Proven experience in planning, executing, and optimizing paid media campaigns.
- Strong understanding of digital marketing channels and advertising platforms.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Excellent communication and collaboration skills.
- Proficiency in using analytics and advertising platforms (e.g., Google Analytics, Facebook Business Manager).
- Certifications in relevant advertising platforms (e.g., Google Ads Certification) is a plus.
Education and Experience:
- Ensure compliance with advertising policies and guidelines on each platform.
- Conduct regular quality assurance checks to ensure accurate tracking, reporting, and adherence to best practices.
- Minimum of 3 years of experience in Paid Media Expert / Ads Expert
Benefits:
- Competitive salary and benefits package.
- Opportunity for professional growth and skill development.
- Collaborative and inclusive work environment.
- Chance to work on diverse and challenging projects.